Senior Analyst - Marketing Strategy & Insights

Description

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The Marketing Strategy & Insights team sits within the GCS Marketing organization, spearheading strategic initiatives and launching new products and refreshes for small, medium sized, and global businesses.

The Sr. Analyst, Marketing Strategy & Insights is responsible for supporting 360-degree go-to-market launches and critical initiatives for top GCS priorities. This individual will help define and deliver end-to-end strategies aimed at meeting customer needs, while profitably growing revenue. The role requires an organized and meticulous person with a problem-solving attitude. It also requires the ability to build strong relationships across stakeholder teams, including Marketing, Product, Analytics, Finance, Risk, and GABM to generate strategic, data-driven insights and recommendations.

This is a high-visibility role with the opportunity to work with teams across the American Express organization and shape how we go to market with our B2B brand, products, and services.

Key Responsibilities:

• Marketing Strategy: Work closely with your team to help develop marketing strategies aligned with GCS priorities.

• Project Management: Own elements of critical initiatives including relationships with key internal partners or agencies, project timelines, dependencies, requirements, and information share outs.

• Strategic Analysis: Analyze and assess marketing initiatives, identify areas of opportunity, and recommend a clear path forward based on insights.

• Relationship Building: Collaborate closely with teams (including Marketing, Product, Analytics, Finance, Risk, and GABM) to understand and align marketing strategies, timelines, and tactics across American Express.

• Problem-Solving: Support issue resolution and development of new solutions/working models to internal go-to-market processes and approaches.

• Creative Ideation: Provide strategic feedback on various creative initiatives like marketing playbooks, visual identity development, and research concept creation.

Minimum Qualifications:

• 2 years of professional experience in marketing or function with transferrable skills

• Analytical problem solver with ability to synthesize data/information into clear insights, strategies, and recommendations

• Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively

• Highly collaborative and comfortable in a cross-functional environment with many partners and able to influence internal and external partners

• Excellent communication skills

• Strong Microsoft Excel and PowerPoint skills

• Comfortable in a fast-paced, changing environment

• Positive energy, good sense of humor, and a passion for innovation and transformation.

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: ~~~ to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24006799