Consultant, Email & Marketing Automation

Consultant, Email & Marketing Automation

Country

United States

Working Schedule

Full-Time

Work Arrangement

Hybrid

Relocation Assistance Available

No

Posted Date

01-Apr-2024

Job ID

1891

Description and Requirements

Key Responsibilities

This role is responsible for project managing and executing on multi-channel marketing automation and email programs. Responsibilities include:

• Gather email campaign requirements across the internal MetLife businesses

• Manage email intake and ensure that requests meet proper requirements for build and deployment

• Project manage our B2B and B2C email and marketing automated campaigns based on business requirements from our key stakeholders

• Implement pre-defined campaign automation playbooks as a guide, work with stakeholders to execute based on business needs

• Act as a resource for advising businesses on best practices that drive engagement from our prospect and customers, based on campaign learnings globally for B2B and B2C audiences.

• Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations.

• Monitor email campaign playbooks to ensure that they include the most up to date templates, opt-out preferences and any other changes

• Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.

• Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes.

• Organize and project manage monthly overviews and learning sessions with our global team on what's working well and advise on the roadmap for optimizing our programs and platforms.

Position Requirements

• High School or equivalent required, Bachelor's degree in Marketing, Communications, or related field highly preferred.

• 2-3 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment.

• 2-3+ years of professional experience managing and leading multi-channel marketing automated campaigns.

• 2-3 of years of experience working with email automation tools preferred; Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign a plus.

• Proven track record of collaboration with cross functional stakeholders, business peers and team members

• Agile Marketing experience a plus.

• Excellent analytical and conceptual problem-solving skills

• Charismatic communicator and presenter

• Comfortable with ambiguity and change as it relates to a growth culture

• Self-sufficient high performer who enjoys driving the success of your team

• Experience in insurance and/or financial services a huge plus

The salary range for applicants for this position is $71,600 - 100,000..

Benefits We Offer

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!

About MetLife

Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's#AllTogetherPossible (~~~) . Join us!

Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at ~~~. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.

$71,600 - 100,000.