Smile and Build Your Rapport with Your Customers

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The Chinese have a saying that goes like this, “Man without smile should not open shop.” What this statement communicates is that generally speaking, people like to do business with people who are happy.

The Advantage of Customer Interaction
When you think about it, if all of your customers did not want any contact with other human beings, they would always make their purchases online and through mail order. There is a distinct advantage you have when you can interact with your customers and clients. They want to have a professional relationship with you, and having them in your physical presence will allow you to do that.

One of the best ways to insure that you deliver a smile when interacting with others is to practice. Consider this. Most things that you did not have a natural tendency to do well, and you wanted to get better at, you had to practice. There are a number of muscles that you use to create a genuine smile, and if you don’t smile a lot, you will need to get your muscles in shape. A little practice can help.

Use a Mirror
In my programs and workshops I always tell my participants, that one of the easiest ways to give a sincere and genuine smile, is to first think about something that makes you happy. When you try this as you look into a mirror, watch how your face will light up like a full color LED sign.

Smiling is a Universal Language
It has been said that people all over the world, who don’t even speak the same language, recognize a true and sincere smile. It is not something you can fake, because it comes from the inside out. So, to build your rapport with your customers, smile and don’t be surprised if the world smiles with you.

If you are interested in a better career in communications visit

Tom Borg is president of Tom Borg Consulting, LLC. He is a business consultant, speaker, coach and author. He helps companies and organization become more profitable by increasing their value and lowering their costs through the professional development of their managers and employees.

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