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The eCommerce analytics manager plays a critical role in helping improve the business and user experience through the analysis of consumer, marketing, and site activity. This role goes beyond reporting of what has happened to making data-based recommendations that inform future business direction.
Key Accountabilities:
Collaborate with business stakeholders to understand relevant goals, targets, and KPIs. Deliver analysis, insights, and recommendations to support enhancements to site usability, content, marketing, and the overall customer experience.
Define and manage research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, , conversion funnel, navigation and product selection.
Create reports and dashboards to support business objectives. Train and support business users to empower them to make data-driven decisions.
Create pre- and post- analyses to support, projects, A/B testing, marketing programs. Demonstrate impact on key KPIs and provide follow-up recommendations.
Manage analytics vendor relationships to ensure accurate and timely data and analysis delivery. Implement and manage tracking tags for accurate reporting and efficient analysis of data.
Share country-specific insights with global business analyst and user experience teams.
Analyze third party data and industry research to establish and report on benchmarks and identify relevant emerging trends.
Coordinate regional A/B and MVT-testing activities and identify gaps in data capture.
Knowledge Skills and Abilities:
Excellent project management skills, including the ability to work on several projects simultaneously and the ability to manage complex projects on a global level
Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights
Excellent problem solving skills - able to identify, analyze and propose solutions to various technical and business issues
The ability to create, plan and deliver presentations
Ability to communicate clearly and effectively to internal and external clients and vendors, both orally and in writing
The ability to understand and explain complex issues, but also clearly identify and communicate the situation at a high level
Digital Marketing experience briefing creative with web based file types and eCommerce creative formats
Strong MS office skills, with an emphasis on Excel
Action-oriented with the ability to multi-task and discern priorities
Understands and can calculate retail math and ecommerce key performance indicators
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
Functional knowledge of eCommerce content, search engine optimization, search engine marketing, user experience, analytics and core eCommerce capabilities
Qualifications:
Bachelor's degree in Business, Marketing or related field and a minimum of 3 years of experience in eCommerce business intelligence environment - preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted.
eCommmerce and Digital Marketing experience required.
Thorough experience in web analytics and web analytics tools such as
